Project Details
Project Name :
Zoey Reed Designs
Business Model :
Private Label
Service Provided :
Ads Scaling.
Starting date:
Mar 9, 2026.
Duration:
In Progress.
Scaling $206K+ Revenue Through Etsy PPC Optimization &Traffic Diversification
Zoey Reed Designs is a thriving Etsy Plus store specializing in premium design products and creative solutions. With 10.1K item favorites, 426 shop followers, 540reviews, and a steadily growing customer base, the brand had established strong market presence. However, despite increasing traffic and revenue, conversion efficiency and ad performance required optimization to unlock scalable growth.
The Key Challenge
Despite achieving strong traffic growth, the store was not converting visitors into orders as efficiently as possible. Declining conversion rates and limited customer retention systems were restricting overall revenue growth.The goal was to improve Etsy Ads performance, strengthen traffic quality, increase conversion rates, and scale revenue without increasing ad inefficiency.
- Traffic growth was not translating into proportional sales as conversion rates declined from 1.6% to 1.4%, while 146.6K+ visits generated fewer orders thanexpected for the niche despite
- Long-term growth opportunities remained underutilized due to heavy reliance on Etsy traffic, weak social media performance, missed PPC optimization opportunities, and limited post-purchase systems to encourage repeat purchases and customer loyalty.
Our Solution
Implemented strict negative keyword rules to eliminate irrelevant traffic and improvead efficiency.Aligned ad creatives with product listings to improve relevance, reducebounce rate, and increase click-to-order conversion.
PPC Campaign Audit & Restructure
Performed a full Etsy Ads audit to identify wasted spend, weak keywords, andrestructure campaigns around high-performing opportunities
High-Intent Keyword Strategy
Shifted targeting from broad keywords to high-intent, purchase-driven searchterms aligned with buyer behavior in the design niche.
Traffic Diversification Strategy
Balanced traffic mix toward 75% Etsy / 25% direct sources, while identifying social
media as a high-growth opportunity channel.
Results
Reached 10,100+ item favorites. Grew to 426 shop followers and 540 reviews. Established stable traffic mix: 75% Etsy / 25% direct &external sources. Identified social media as a scalable growth channel.
- Revenue scaled to $206,962+
- Generated 1,996+ orders from 146.6K+ visits
- Achieved 1.4% conversion rate with improved efficiency trajectory
- Increased traffic by 64% year-over-year
Client Feedback
