Digital Product Services That Help You Create and Sell Online Products

<h2>Project Details</h2> <h2>Project Name :</h2> <h2>Zoey Reed Designs</h2> <h2>Business Model :</h2> <h2>Private Label</h2> <h2>Service Provided :</h2> <h2>Ads Scaling.</h2> <h2>Starting date:</h2> <h2>Mar 9, 2026.</h2> <h2>Duration:</h2> <h2>In Progress.</h2> <a href="https://www.etsy.com/shop/ZoeyReedDesigns?ref=shop_sugg_market" target="_blank" rel="noopener"> Store Link </a> <h2>Zoey Reed Designs</h2> <figure class="gallery-item"><a href="https://tekzotech.com/wp-content/uploads/2023/02/2-3-5.jpg" data-elementor-open-lightbox="no"><img src="https://tekzotech.com/wp-content/uploads/2023/02/2-3-5.jpg" sizes="(max-width: 1920px) 100vw, 1920px" srcset="https://tekzotech.com/wp-content/uploads/2023/02/2-3-5.jpg 1920w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-5-300x169.jpg 300w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-5-1024x576.jpg 1024w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-5-768x432.jpg 768w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-5-1536x864.jpg 1536w" alt="" width="1920" height="1080" /></a></figure> <figure class="gallery-item"><a href="https://tekzotech.com/wp-content/uploads/2023/02/3-2-4.jpg" data-elementor-open-lightbox="no"><img src="https://tekzotech.com/wp-content/uploads/2023/02/3-2-4.jpg" sizes="(max-width: 1920px) 100vw, 1920px" srcset="https://tekzotech.com/wp-content/uploads/2023/02/3-2-4.jpg 1920w, https://tekzotech.com/wp-content/uploads/2023/02/3-2-4-300x169.jpg 300w, https://tekzotech.com/wp-content/uploads/2023/02/3-2-4-1024x576.jpg 1024w, https://tekzotech.com/wp-content/uploads/2023/02/3-2-4-768x432.jpg 768w, https://tekzotech.com/wp-content/uploads/2023/02/3-2-4-1536x864.jpg 1536w" alt="" width="1920" height="1080" /></a></figure> <p style="text-align: left;">Zoey Reed Designs is a thriving Etsy Plus store specializing in premium design products and creative solutions. With 10.1K item favorites, 426 shop followers, 540reviews, and a steadily growing customer base, the brand had established strong market presence. However, despite increasing traffic and revenue, conversion efficiency and ad performance required optimization to unlock scalable growth.</p> <h2>The Key Challenge</h2> Despite achieving strong traffic growth, the store was not converting visitors into orders as efficiently as possible. Declining conversion rates and limited customer retention systems were restricting overall revenue growth.The goal was to improve Etsy Ads performance, strengthen traffic quality, increase conversion rates, and scale revenue without increasing ad inefficiency. <ul> <li><strong>Traffic growth was not translating into proportional sales</strong> as conversion rates declined from 1.6% to 1.4%, while 146.6K+ visits generated fewer orders thanexpected for the niche despite</li> </ul> <ul> <li style="text-align: left;"><strong>Long-term growth opportunities remained underutilized</strong> due to heavy reliance on Etsy traffic, weak social media performance, missed PPC optimization opportunities, and limited post-purchase systems to encourage repeat purchases and customer loyalty.</li> </ul> <h2>Our Solution</h2> Implemented strict negative keyword rules to eliminate irrelevant traffic and improvead efficiency.Aligned ad creatives with product listings to improve relevance, reducebounce rate, and increase click-to-order conversion. <h2>PPC Campaign Audit & Restructure</h2> <p style="text-align: center;">Performed a full Etsy Ads audit to identify wasted spend, weak keywords, andrestructure campaigns around high-performing opportunities</p> <h2>High-Intent Keyword Strategy</h2> <p style="text-align: center;">Shifted targeting from broad keywords to high-intent, purchase-driven searchterms aligned with buyer behavior in the design niche.</p> <h2>Traffic Diversification Strategy</h2> <p style="text-align: center;">Balanced traffic mix toward 75% Etsy / 25% direct sources, while identifying social media as a high-growth opportunity channel.</p> <h2>Results</h2> <p style="text-align: left;">Reached 10,100+ item favorites. Grew to 426 shop followers and 540 reviews. Established stable traffic mix: 75% Etsy / 25% direct &external sources. Identified social media as a scalable growth channel.</p> <ul> <li>Revenue scaled to $206,962+</li> <li>Generated 1,996+ orders from 146.6K+ visits</li> <li>Achieved 1.4% conversion rate with improved efficiency trajectory</li> <li>Increased traffic by 64% year-over-year</li> </ul> <h2>Client Feedback</h2> “Our traffic was growing, but conversion wasn’t keeping pace. After optimization, we started seeing better results from the same visitors, and our growth finally turned into consistent revenue.” <img src="https://tekzotech.com/wp-content/uploads/2026/07/Aran-Mahtani-USA.jpg" alt="Aran" /> <cite>Aran</cite>

<h2>Project Details </h2> <h2>Project Name : </h2> <h2> Build A Head Shop</h2> <h2>Business Model : </h2> <h2>Private Label</h2> <h2>Service Provided : </h2> <h2>Product Research and Store Setup</h2> <h2>Starting date:</h2> <h2>Jul 23, 2024.</h2> <h2>Duration:</h2> <h2>In Progress.</h2> <a href="https://www.etsy.com/shop/BuildAHeadShop?ref=shop_sugg_market" target="_blank"> Store Link </a> <h2> Build A Head Shop</h2> <figure class='gallery-item'> <a data-elementor-open-lightbox="no" href='https://tekzotech.com/wp-content/uploads/2023/02/2-3-4.jpg'><img width="1920" height="1080" src="https://tekzotech.com/wp-content/uploads/2023/02/2-3-4.jpg" alt="" decoding="async" srcset="https://tekzotech.com/wp-content/uploads/2023/02/2-3-4.jpg 1920w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-4-300x169.jpg 300w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-4-1024x576.jpg 1024w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-4-768x432.jpg 768w, https://tekzotech.com/wp-content/uploads/2023/02/2-3-4-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></a> </figure><figure class='gallery-item'> <a data-elementor-open-lightbox="no" href='https://tekzotech.com/wp-content/uploads/2023/02/4-2-2.jpg'><img width="1920" height="1080" src="https://tekzotech.com/wp-content/uploads/2023/02/4-2-2.jpg" alt="" decoding="async" srcset="https://tekzotech.com/wp-content/uploads/2023/02/4-2-2.jpg 1920w, https://tekzotech.com/wp-content/uploads/2023/02/4-2-2-300x169.jpg 300w, https://tekzotech.com/wp-content/uploads/2023/02/4-2-2-1024x576.jpg 1024w, https://tekzotech.com/wp-content/uploads/2023/02/4-2-2-768x432.jpg 768w, https://tekzotech.com/wp-content/uploads/2023/02/4-2-2-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></a> </figure> <p style="text-align: left">Build A Head Shop is a thriving Etsy Plus store specializing in premium headwear and accessories, with 3,195 reviews, a strong 4.8★ rating, and a growing international presence across 5,038 cities in 2 countries. Despite strong traffic and consistent adspend, conversion efficiency and revenue potential were not fully optimized. The goal was to improve Etsy Ads performance, recover lost revenue opportunities, and maximize return on ad spend while scaling overall store growth.</p> <h2>The Key Challenge</h2> <p>Despite generating strong traffic and consistent sales volume, the store's growth potential was being limited by inefficient advertising performance and missed revenue opportunities. Improving traffic quality, customer retention, and revenue recovery became essential for sustainable scaling.</p><ul><li><strong>Advertising and traffic efficiency required optimization</strong> as Etsy Ads generated significant traffic but lacked precise targeting, while heavy reliance on Etsy traffic limited diversification and long-term growth stability.</li></ul><ul><li style="text-align: left;"><strong>Revenue opportunities were being lost through 9,754 abandoned carts</strong> worth over $321K, low repeat buyer activity, and underutilized social media channels that restricted customer lifetime value and acquisition growth.</li></ul> <h2> Our Solution </h2> <p>Engaged 1,191 repeat buyers through 2,352 post-purchase and thank-you email flows to improve lifetime value and retention.Optimized Etsy Offsite Ads to leverageexternal traffic sources efficiently while maintaining performance-based cost control.Reallocated ad spend toward high-performing listings to maximize ROASandreduce wasted budget across underperforming segments.</p> <h2>PPC Campaign Restructure</h2> <p style="text-align: center;">Performed a full audit of Etsy Ads and rebuilt campaign structure around high-intent, purchase-ready keywords while eliminating low-converting traffic sources.</p> <h2>Retargeting & Cart Recovery System</h2> <p style="text-align: center;">Activated abandoned cart recovery campaigns targeting <strong>9,754</strong> lost checkouts worth <strong>$321,590</strong> in potential revenue, supported by 8,550 recovery offers.</p> <h2>Traffic Diversification</h2> <p style="text-align: center;">Balanced traffic sources across Etsy, direct, SEO, and external channels to createamore stable growth structure <strong> (70% Etsy / 30% external)</strong>.</p> <h2>Results</h2> <p style="text-align: left;">Improved Etsy Ads efficiency across 122K+ ad-driven visits. Recovered $321K+abandoned cart revenue opportunity. Increased traffic by 110%year-over-year. Strengthened repeat buyer ecosystem with 1,191 returning customers. Built diversified traffic mix: 70% Etsy / 30% direct & external channels.</p> <ul> <li> Revenue scaled to $654,685+ </li> <li> Generated 15,100+ orders from 976K+ views </li> <li> Achieved 579K+ total visits with improved traffic quality </li> <li> Maintained and optimized 2.6% conversion rate at scale </li> </ul> <h2>Client Feedback</h2> “We were getting traffic, but not converting efficiently. After restructuring and implementing recovery systems, our ads finally started generating real profit and we recovered revenue we were previously losing.” <img src="https://tekzotech.com/wp-content/uploads/2026/07/Untitled-500-x-500-px-19.png" alt="James"> <cite>James</cite>