Project Details
Project Name :
Crafty and Cottage
Business Model :
Private Label
Service Provided :
SEO and PPC Optimization
Starting date:
june 20, 2025.
Duration:
03 months
Turning a Low-Converting Decor Shop into a $128K+ Etsy Success Story
TheCraftyCottageofTN is a seasonal home decor shop built from resilience and creativity after its owners lost their home. While the store was attracting growing traffic, sales weren't keeping pace. The goal was to improve conversions, increase order value, and turn existing visitors into consistent revenue without increasing ad spend.
The Key Challenge
Created curated seasonal collections and decor bundles to increase average order value and encourage multi-item purchases.Completed store setup, policies, FAQs, branding elements, and trust-building features to improve customer confidence.
- Created curated seasonal collections and decor bundles to increase average order value and encourage multi-item purchases.Completed store setup, policies, FAQs, branding elements, and trust-building features to improve customer confidence.
- Created curated seasonal collections and decor bundles to increase average order value and encourage multi-item purchases.Completed store setup, policies, FAQs, branding elements, and trust-building features to improve customer confidence.
Our Solution
Created curated seasonal collections and decor bundles to increase average order value and encourage multi-item purchases.Completed store setup, policies, FAQs, branding elements, and trust-building features to improve customer confidence.
Conversion-Focused SEO
Optimized titles, descriptions, and tags with seasonal keywords, buyer-intent phrases, and stronger product positioning.
Branding & Visual Enhancement
Upgraded listing imagery with lifestyle photography, styling inspiration, and clearer product presentation.
Customer Retention
Implemented automated follow-up campaigns featuring styling guides, seasonal recommendations, and personalized offers.
Results
Our solutions deliver clear, measurable improvements in operational efficiency and cost reduction. Enhanced security and data management protect your assets and build trust. With scalable systems in place, clients are well-equipped to support ongoing growth and evolving business needs.
- Revenue grew from $42,318 to $128,545+
- Total orders increased from 531 to 1,396
- Visits grew from 97.7K to 198.2K
- Conversion rate improved from 0.5% to 0.7%
Client Feedback
