Project Details
Project Name :
Cormai Design
Business Model :
Digital Product
Service Provided :
PPC and Store Optimization
Starting date:
Mar 11, 2024.
Duration:
3- 5 months
Scaling ROAS & Driving $414K+ Revenue Through PPC Optimization & Traffic Diversification
Cormai Design is an established Etsy store specializing in premium design products, operating since 2018 with a strong international customer base across 31 countries. Despite generating high traffic and consistent organic sales, Etsy Ads performance was under-optimized and conversion efficiency remained below potential. The goal was to improve PPC profitability, strengthen traffic quality, and increase revenue without increasing overall ad spend.
The Key Challenge
Despite generating strong traffic and consistent organic sales, the store was not fully capitalizing on its growth potential. Inefficient ad performance, missed revenue opportunities, and limited visibility across Etsy’s ecosystem were restricting scalable growth.
- PPC performance and traffic quality required improvement as Etsy Ads struggled with targeting efficiency, low ad-to-order conversion rates, and heavy dependence on direct traffic rather than scalable acquisition channels.
- Significant revenue opportunities remained untapped through 4,218 abandoned carts worth over $148K, while Etsy SEO and marketing channels were underutilized despite their potential to drive qualified traffic and sales.
Our Solution
Filtered irrelevant traffic to reduce wasted spend and improve conversion quality. Activated abandoned cart recovery campaigns targeting 4,218 lost checkouts worth $148,402 in potential revenue. Optimized product listings to matcha messaging, improving click-to-purchase consistency and reducing bounce rates.
PPC Campaign Restructure
Rebuilt Etsy Ads structure around high-intent, purchase-ready keywords and eliminated broad, low converting targeting.
Budget Efficiency Optimization
Reallocated spend toward proven high-ROAS products and removed under performing ad groups.
Traffic Diversification
Balanced traffic mix across Etsy, direct, and SEO channels to reduce dependency on a single source and stabilize growth.
Results
Improved Etsy Ads efficiency through refined targeting and budget allocation. Built a healthier traffic mix: 44% Etsy 56% direct & other. Strengthened repeat buyer ecosystem with 453 returning customers.
- Revenue scaled to $414,475+
- Generated 14,700+ orders from 1.2M+ views
- Maintained 1.6% conversion rate with improved traffic quality
- Recovered abandoned revenue opportunity worth $148K+
Client Feedback
