Project Details
Project Name :
Zoey Reed Designs
Business Model :
ebay Store
Service Provided :
ebay Marketplace Growth
Starting date:
Mar 9, 2026.
Duration:
In Progress.
Zoey Reed Designs
The eBay store showed measurable improvement across key performance metrics during the latest 30-day period. While overall impressions declined, listing views, click-through rate, quantity sold, and sales conversion rate all increased compared with the previous 30 days.
The Key Challenge
The store was receiving substantial visibility, with 1.47M impressions, but overall impressions declined by 9.5%. Organic visibility also decreased, while the store needed to turn existing exposure into more product views and sales.
- Promoted Listing impressions decreased 5.7%, while paid exposure remained the primary source of impressions.The opportunity was to improve how existing visibility translated into listingviews, clicks, and purchases.
- Organic impressions decreased 16.7%, creating a visibility challenge.Conversion performance needed to improve to generate more sales fromavailable traffic.
Our Solution
The performance data shows improvement across the buyer journey, fromdiscoveryto purchase.
Listing Visibility
The store generated 6,003 listing views, representing a 9.4%increase compared withthe previous 30 days.
Click-Through Performance
The click-through rate increased 18.2%, reaching 0.4%, indicating improved movement from impressions to listing visits.
Conversion Optimization
The sales conversion rate increased 62.5%, reaching 0.3%, showing stronger
conversion from listing traffic into purchases
Results
The store demonstrated measurable improvement despite a decline in total impressions.
- Quantity sold increased 77.8%
- Sales conversion rate increased 62.5%
- 1.47M total impressions generated
- Click-through rate increased 18.2%
