Project Details
Project Name :
Laurel Lodge
Business Model :
private Label
Service Provided :
SEO and Store Optimization
Starting date:
Oct 11, 2023.
Duration:
3- 6 months
Growing a Slow Fashion Brand to €156K+ Revenue
LaurelLodge is an Ireland-based Etsy store specializing in slow fashion, quality fabrics, and handcrafted home textiles. With over 12,000 sales, an exceptional customer rating, and a loyal following, the shop had built a strong reputation for sustainable craftsmanship. The goal was to increase average order value, strengthen customer retention, and maximize revenue across its product catalog without increasing ad spend.
The Key Challenge
While the store offered a strong product range, its listings and customer journey were not fully optimized for conversion and repeat purchases. Key opportunities existed to improve product discovery, increase order value, and strengthen customer retention.
- Product visibility and conversion potential were limited as listings lacked detailed fabric information, sizing guidance, and buyer-focused SEO, making it harder for shoppers to make confident purchasing decisions.
- Revenue growth opportunities remained underutilized due to the absence of structured cross-sell, bundle, and retention systems, leading customers to purchase single items instead of complete collections and reducing repeat purchase potential.
Our Solution
Rewrote titles and descriptions to highlight fabric quality, sizing details, care instructions, and high-intent search terms.Created curated outfit collections, matching sets, and occasion-based bundles to increase average order value.
Visual Enhancement
Improved product imagery with lifestyle photography, fabric close-ups, sizing
references, and styling inspiration.
Category & Shop Optimization
Refined product categories, navigation, policies, FAQs, and branding elements to
improve discoverability and customer trust.
Customer Retention
Implemented post-purchase campaigns featuring care guides, styling tips, and
personalized product recommendations.
Results
Our analytical and technical working increased strengthened customer retention and repeat purchases. Established a stronger premium slow-fashion brand presence.
- Revenue scaled to €156,000+
- Generated 12,115+ sales and 6,900+ orders
- Attracted 265K+ visits
- Increased average order value through curated collections and matching sets
Client Feedback
