Project Details
Project Name :
Happy You Prints
Business Model :
Digital Product
Service Provided :
SEO and Store Optimization
Starting date:
Aug 13, 2025.
Duration:
3- 6 months
Growing a Wall Art Brand to 31.6K+ Sales and £109K+ Revenue
Happy You Prints is a London-based Etsy store specializing in wall art, prints, and home décor gifts. With over 31,600 sales, a 4.9★ rating, and more than 1,000 active listings, the shop had already established itself as a trusted destination for art lovers. The goal was to improve catalog-wide performance, increase average order value, and maximize revenue from existing traffic without increasing ad spend.
The Key Challenge
Despite generating substantial traffic and maintaining a large product catalog, the store was not converting visitors into revenue as effectively as possible. Optimization opportunities across listings, customer purchasing behavior, and retention systems were limiting overall growth.
- Conversion efficiency across the catalog required improvement as many listings lacked optimized SEO, product framing details, and buyer-focused messaging, resulting in underperforming products despite strong traffic volume.
- Revenue potential remained underutilized with customers frequently purchasing single items, while the absence of structured cross-sell and retention strategies limited average order value and long-term customer growth.
Our Solution
Created curated print collections and gallery wall sets to increase average order value and encourage multi-item purchases.Improved product imagery with room mockups, size references, framing examples, and lifestyle photography.
SEO & Listing Optimization
Rewrote titles and descriptions to improve search visibility, highlight product benefits, and better align with buyer intent.
Cross-Selling & Retention
Implemented internal product recommendations and post-purchase campaigns featuring styling inspiration and complementary artwork suggestions.
Shop Optimization
Refined policies, FAQs, branding elements, and customer trust signals across the store.
Results
Our analytical and technical working increased & maintained a 4.9★ rating with 4,800+ reviews. Improved performance across a catalog of 1,000+ listings.
- Revenue grew to £109,000+
- Generated 31,600+ sales and 11,500+ orders
- Attracted 1.3M+ views and 870K+ visits
- Increased average order value through curated collections and bundles.
Client Feedback
